Stippel jullie route uit
naar gedragsverandering

Als strategisch gedragsbureau navigeren we samen voorbij bewustwording en versnellen we jullie opgave.

A woman standing and smiling while giving a presentation to five colleagues seated around a table in a bright room with a large plant and a screen displaying 'Gedrag & Communicatie' and a brain line drawing.
Ontdek jullie route
Onze opdrachtgevers
De kortste weg naar verandering is gedrag

Je wil mensen stimuleren om iets anders te gaan doen of iets te laten, maar het gewenste gedrag blijft uit. Gedrag veranderen is complex, maar het wordt een stuk makkelijker als je begrijpt hoe mensen (onbewust) keuzes maken. Daarom neemt Beehaviour gedrag als vertrekpunt. We onderzoeken wat jouw doelgroep drijft en tegenhoudt. Vervolgens vertalen we die inzichten naar praktische oplossingen. Zo zet je scherpe, gefundeerde stappen die jouw opgave versnellen.

Minimalist dark red outline of a directional signpost with two horizontal arrows pointing left and right and a vertical post with a curved top.
Gedrag als vertrekpunt
Icon of a speech bubble with three horizontal lines representing text inside and a pencil overlapping the top right corner, symbolizing writing or editing a comment or message.
Direct toepasbaar
Simple line drawing of a megaphone outlined in dark red with a handle and large flared speaker.
Verandering die landt
Ontdek ons verhaal
Onderzoek
Onderzoek

Verandering begint bij begrijpen waarom je doelgroep niet doet wat je hoopt. Met gedragsonderzoek brengen we in kaart wat jouw doelgroep (onbewust) beweegt en tegenhoudt. Dit zorgt ervoor dat je keuzes maakt op gedragsinzichten, in plaats van aannames.

Ontdek het gedragstraject
Ontdek het gedragstraject
Gedragsstrategie
Gedragsstrategie

Weten wat je doelgroep beweegt is één ding, maar gedrag veranderen vraagt om een heldere koers. Een gedragsstrategie brengt scherpte in welk gedrag je wilt stimuleren of doorbreken en hoe je daar het beste op ingrijpt. Zo voorkom je losse initiatieven en zet je tijd en middelen in met maximaal effect.

Ontdek het gedragstraject
Ontdek het gedragstraject
Interventies
Interventies

Een aanpak wil je naadloos laten aansluiten op de leefwereld van je doelgroep. Wij ontwerpen en regisseren praktische interventies, zoals belevingsgerichte concepten, voorlichtingsprogramma's, digitale activaties en slimme communicatiemiddelen die aansluiten op wat je doelgroep drijft. Zo maken we gewenst gedrag de meest logische keuze.

Ontdek het gedragstraject
Ontdek het gedragstraject
Campagnes
Campagnes

Een campagne met een enorm bereik heeft pas echt waarde als het gedrag daadwerkelijk verandert. Met gedragscampagnes spelen we in op hoe jouw doelgroep (onbewust) keuzes maakt. Zo heb je een campagne die opvalt en daadwerkelijk activeert. Een gedragscampagne zorgt ervoor dat het maximale effect haalt uit je middelen.

Ontdek het gedragstraject
Ontdek het gedragstraject
Workshops & lezingen
Workshops & lezingen

Soms wil je gedragsverandering zelf ervaren, in plaats van er alleen over lezen. Met workshops, lezingen en inspiratiesessies nemen we jou en je team mee de wereld in van gedragsverandering, op een manier die energie geeft. We practice what we preach: de sessie zelf zit vol gedragstechnieken die ‘m effectief maken.

Bekijk alle workshops
Bekijk alle workshops
Testimonials

Ervaringen van onze opdrachtgevers

"De gedragssessie bracht ons de scherpte in onze aanpak die we zo hard nodig hadden. De sessie liet me zien dat we bewoners veel te veel tegelijk vroegen te doen. Door terug te gaan naar de kern hebben we nu een logische vervolgstap richting aardgasvrij. Gedragsinzichten waren daarbij cruciaal."
Middle-aged man with short, spiked gray and brown hair, wearing a blue striped collared shirt, smiling slightly against a plain blue background.
Jochem Boeke
Gebiedsregiseur warmtetransitie, gemeente Deventer
Stylized abstract bird in flight logo next to the text 'gemeente Deventer'.
"Beehaviour bracht een frisse, gedragswetenschappelijke blik op onze donorcommunicatie. Ze lieten ons zien dat uitgebreide toelichtingen vaak minder effect hebben dan een beknopte, gerichte boodschap met een duidelijke termijn. Die inzichten hebben onze communicatie getransformeerd van informerend naar echt activerend, met praktische handvatten die mensen direct in beweging zetten."
Close-up portrait of a woman with wavy light brown hair and blue eyes, wearing a red collared shirt, looking confidently at the camera against a plain light background.
Philippa Baker
Coördinator Donorcontacten, Stichting Matchis
Logo with the word MATCHIS in large letters above the phrase 'Het Nederlands Centrum voor Stamceldonoren' in smaller letters.
"Een workshop met Beehaviour is een combinatie van inhoudelijke scherpte en pure energie. Ze weten gedragspsychologie zo over te brengen dat het voor iedereen direct gaat leven en er nieuwe perspectieven ontstaan. We gingen niet alleen naar huis met waardevolle inzichten, maar vooral met de motivatie om meteen aan de slag te gaan."
Smiling middle-aged woman with long blonde hair, wearing pearl earrings, a white turtleneck, and a light brown fur collar jacket, against a plain light background.
Jolanda Hemmes-Blumers
Accountmanager Schulden & Bewind, CJIB
Logo featuring a crowned shield flanked by two lions, with the text 'Centraal Justitieel Incassobureau' and 'Ministerie van Justitie en Veiligheid' in Dutch.
"Voor onze samenwerking met Beehaviour dachten we vooral vanuit ons eigen perspectief en richtten we de website in zoals dat voor ons logisch was. Beehaviour hielp ons de omslag te maken om de website in te richten vanuit de drijfveren van onze doelgroep. Door samen de klantreis te doorlopen en slimme vragen te stellen, kregen we glashelder inzicht in de knelpunten én concrete handvatten om de doelgroepervaring te optimaliseren."
Young woman with long brown hair smiling and looking slightly to the right, wearing a black and white striped top, turquoise necklace, hoop earrings, and a septum ring, against a plain light gray background.
Jasmijn Meereboer
Programma & product support manager, Voor je Buurt
White geometric shapes arranged on the left forming a stylized bee icon next to the bold text 'VOOR JE BUURT'.

Welk gedrag wil jij veranderen?

Of je nu denkt aan een traject, workshop of structurele ondersteuning: we denken vrijblijvend met je mee over wat het beste bij jouw vraagstuk past.
Bekijk aanbod
Young woman with light brown hair tied in a small top knot, wearing gold-rimmed glasses, gold hoop earrings, a delicate necklace, and a beige blazer, smiling slightly.
Bespreek je gedragsvraagstuk
Person in a beige jacket using a white calculator and a laptop on a wooden desk with printed documents underneath.
Close-up of a person wearing an orange safety harness with straps crossing on the back, attached to a white and orange braided safety rope via a gold carabiner clip.
Two delivery workers in bright orange jackets and backpacks shake hands and laugh outdoors in an urban setting.
Woman sitting at a desk with her hands covering her face, appearing stressed or overwhelmed, with scattered papers and a pen in front of her and a green plant in the background.
Person in a beige jacket using a white calculator and a laptop on a wooden desk with printed documents underneath.
Close-up of a person wearing an orange safety harness with straps crossing on the back, attached to a white and orange braided safety rope via a gold carabiner clip.
Two delivery workers in bright orange jackets and backpacks shake hands and laugh outdoors in an urban setting.
Woman sitting at a desk with her hands covering her face, appearing stressed or overwhelmed, with scattered papers and a pen in front of her and a green plant in the background.
Person in a beige jacket using a white calculator and a laptop on a wooden desk with printed documents underneath.
Close-up of a person wearing an orange safety harness with straps crossing on the back, attached to a white and orange braided safety rope via a gold carabiner clip.
Two delivery workers in bright orange jackets and backpacks shake hands and laugh outdoors in an urban setting.
Woman sitting at a desk with her hands covering her face, appearing stressed or overwhelmed, with scattered papers and a pen in front of her and a green plant in the background.
Person in a beige jacket using a white calculator and a laptop on a wooden desk with printed documents underneath.
Close-up of a person wearing an orange safety harness with straps crossing on the back, attached to a white and orange braided safety rope via a gold carabiner clip.
Two delivery workers in bright orange jackets and backpacks shake hands and laugh outdoors in an urban setting.
Woman sitting at a desk with her hands covering her face, appearing stressed or overwhelmed, with scattered papers and a pen in front of her and a green plant in the background.
Person in a beige jacket using a white calculator and a laptop on a wooden desk with printed documents underneath.
Close-up of a person wearing an orange safety harness with straps crossing on the back, attached to a white and orange braided safety rope via a gold carabiner clip.
Two delivery workers in bright orange jackets and backpacks shake hands and laugh outdoors in an urban setting.
Woman sitting at a desk with her hands covering her face, appearing stressed or overwhelmed, with scattered papers and a pen in front of her and a green plant in the background.
Person in a beige jacket using a white calculator and a laptop on a wooden desk with printed documents underneath.
Close-up of a person wearing an orange safety harness with straps crossing on the back, attached to a white and orange braided safety rope via a gold carabiner clip.
Two delivery workers in bright orange jackets and backpacks shake hands and laugh outdoors in an urban setting.
Woman sitting at a desk with her hands covering her face, appearing stressed or overwhelmed, with scattered papers and a pen in front of her and a green plant in the background.
Person in a beige jacket using a white calculator and a laptop on a wooden desk with printed documents underneath.
Close-up of a person wearing an orange safety harness with straps crossing on the back, attached to a white and orange braided safety rope via a gold carabiner clip.
Two delivery workers in bright orange jackets and backpacks shake hands and laugh outdoors in an urban setting.
Woman sitting at a desk with her hands covering her face, appearing stressed or overwhelmed, with scattered papers and a pen in front of her and a green plant in the background.
Person in a beige jacket using a white calculator and a laptop on a wooden desk with printed documents underneath.
Close-up of a person wearing an orange safety harness with straps crossing on the back, attached to a white and orange braided safety rope via a gold carabiner clip.
Two delivery workers in bright orange jackets and backpacks shake hands and laugh outdoors in an urban setting.
Woman sitting at a desk with her hands covering her face, appearing stressed or overwhelmed, with scattered papers and a pen in front of her and a green plant in the background.
Person in a beige jacket using a white calculator and a laptop on a wooden desk with printed documents underneath.
Close-up of a person wearing an orange safety harness with straps crossing on the back, attached to a white and orange braided safety rope via a gold carabiner clip.
Two delivery workers in bright orange jackets and backpacks shake hands and laugh outdoors in an urban setting.
Woman sitting at a desk with her hands covering her face, appearing stressed or overwhelmed, with scattered papers and a pen in front of her and a green plant in the background.
Person in a beige jacket using a white calculator and a laptop on a wooden desk with printed documents underneath.
Close-up of a person wearing an orange safety harness with straps crossing on the back, attached to a white and orange braided safety rope via a gold carabiner clip.
Two delivery workers in bright orange jackets and backpacks shake hands and laugh outdoors in an urban setting.
Woman sitting at a desk with her hands covering her face, appearing stressed or overwhelmed, with scattered papers and a pen in front of her and a green plant in the background.
Two women sitting at a round wooden table indoors, holding hands and smiling, each with an iced coffee and a smartphone on the table.
A woman in a hospital bed smiling and holding up two bags of blood plasma, one yellow and one red, connected to her arm via IV lines.
Three firefighters in full gear, including breathing apparatus, actively working to extinguish flames and thick black smoke coming from a dark structure, with a red hose on the ground.
Man in a black suit facing a wall covered with architectural photos and sketches, appearing to study or plan.
Two women sitting at a round wooden table indoors, holding hands and smiling, each with an iced coffee and a smartphone on the table.
A woman in a hospital bed smiling and holding up two bags of blood plasma, one yellow and one red, connected to her arm via IV lines.
Three firefighters in full gear, including breathing apparatus, actively working to extinguish flames and thick black smoke coming from a dark structure, with a red hose on the ground.
Man in a black suit facing a wall covered with architectural photos and sketches, appearing to study or plan.
Two women sitting at a round wooden table indoors, holding hands and smiling, each with an iced coffee and a smartphone on the table.
A woman in a hospital bed smiling and holding up two bags of blood plasma, one yellow and one red, connected to her arm via IV lines.
Three firefighters in full gear, including breathing apparatus, actively working to extinguish flames and thick black smoke coming from a dark structure, with a red hose on the ground.
Man in a black suit facing a wall covered with architectural photos and sketches, appearing to study or plan.
Two women sitting at a round wooden table indoors, holding hands and smiling, each with an iced coffee and a smartphone on the table.
A woman in a hospital bed smiling and holding up two bags of blood plasma, one yellow and one red, connected to her arm via IV lines.
Three firefighters in full gear, including breathing apparatus, actively working to extinguish flames and thick black smoke coming from a dark structure, with a red hose on the ground.
Man in a black suit facing a wall covered with architectural photos and sketches, appearing to study or plan.
Two women sitting at a round wooden table indoors, holding hands and smiling, each with an iced coffee and a smartphone on the table.
A woman in a hospital bed smiling and holding up two bags of blood plasma, one yellow and one red, connected to her arm via IV lines.
Three firefighters in full gear, including breathing apparatus, actively working to extinguish flames and thick black smoke coming from a dark structure, with a red hose on the ground.
Man in a black suit facing a wall covered with architectural photos and sketches, appearing to study or plan.
Two women sitting at a round wooden table indoors, holding hands and smiling, each with an iced coffee and a smartphone on the table.
A woman in a hospital bed smiling and holding up two bags of blood plasma, one yellow and one red, connected to her arm via IV lines.
Three firefighters in full gear, including breathing apparatus, actively working to extinguish flames and thick black smoke coming from a dark structure, with a red hose on the ground.
Man in a black suit facing a wall covered with architectural photos and sketches, appearing to study or plan.
Two women sitting at a round wooden table indoors, holding hands and smiling, each with an iced coffee and a smartphone on the table.
A woman in a hospital bed smiling and holding up two bags of blood plasma, one yellow and one red, connected to her arm via IV lines.
Three firefighters in full gear, including breathing apparatus, actively working to extinguish flames and thick black smoke coming from a dark structure, with a red hose on the ground.
Man in a black suit facing a wall covered with architectural photos and sketches, appearing to study or plan.
Two women sitting at a round wooden table indoors, holding hands and smiling, each with an iced coffee and a smartphone on the table.
A woman in a hospital bed smiling and holding up two bags of blood plasma, one yellow and one red, connected to her arm via IV lines.
Three firefighters in full gear, including breathing apparatus, actively working to extinguish flames and thick black smoke coming from a dark structure, with a red hose on the ground.
Man in a black suit facing a wall covered with architectural photos and sketches, appearing to study or plan.
Two women sitting at a round wooden table indoors, holding hands and smiling, each with an iced coffee and a smartphone on the table.
A woman in a hospital bed smiling and holding up two bags of blood plasma, one yellow and one red, connected to her arm via IV lines.
Three firefighters in full gear, including breathing apparatus, actively working to extinguish flames and thick black smoke coming from a dark structure, with a red hose on the ground.
Man in a black suit facing a wall covered with architectural photos and sketches, appearing to study or plan.
Two women sitting at a round wooden table indoors, holding hands and smiling, each with an iced coffee and a smartphone on the table.
A woman in a hospital bed smiling and holding up two bags of blood plasma, one yellow and one red, connected to her arm via IV lines.
Three firefighters in full gear, including breathing apparatus, actively working to extinguish flames and thick black smoke coming from a dark structure, with a red hose on the ground.
Man in a black suit facing a wall covered with architectural photos and sketches, appearing to study or plan.
The word 'Beehaviour' in stylized yellow text with the first letter B designed to resemble a bee.Stylized purple text logo reading 'Beehaviour' with a bee wing shape forming the letter B.

Als gedragsstrategen stippelen we samen met organisaties de route uit naar gedragsverandering.

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The word 'Beehaviour' stylized as a logo with the letter 'B' designed to resemble a bee's wing and body.